Professional blogging has become an increasing interest for all companies throughout the world. It allows companies to advertise and get their name out there, especially when much of today's society uses blogging to communicate. Blogging allows for companies to step away from using a "corporate voice" and allow individuals to add their own personal style. Customers relate more to a personal style than reading something that has been scripted. According to the textbook, this allows audiences to build emotional bonds with the blogger's organization.
Recently the CIO of Build a Bear spoke to our class and stated the main way of getting people to find out about a new product these days is social media. Professional blogs advertise new products constantly and can always be updated instantly. Blogs allow for people of interest to post comments and give feed back to companies on how they are doing or what they can do.
Customer interaction should be one of the main reasons for blogging. Letting the customers give feedback allows for companies to take their points of view into consideration. For example, the Southwest blog constantly has polls asking the customers what they want to see. Blogs contain pictures, articles, and even videos to demonstrate what the company is doing and what it has to offer. I highly suggest that companies start using blogs to communicate due to its effectiveness and having no cost.
